Antoine Wade is the driving force behind Created Lanes — a Chicago-based producer and creative visionary with a career rooted in storytelling that moves audiences and inspires partnerships.

His journey began through collaborations with athletes and entertainers, most notably his cousin and former NBA superstar Dwyane Wade, where Antoine developed a deep understanding of how authentic stories transcend sport and culture.

Over the years, he has worked across every layer of television — appearing in, consulting for, and producing commercials, documentaries, and unscripted series for some of the world’s most recognized brands, including Brand Jordan, T-Mobile, and Gatorade.

Antoine’s portfolio includes acclaimed projects such as DWade: Life Unexpected, Undeniable: The Rise of Dwyane Wade, and The Loyola Project — each reflecting his commitment to storytelling that challenges perspectives and celebrates real human experience.

Recently, Antoine launched the hit television series Just for Kicks, a dynamic blend of sports, culture, and creativity that captures the intersection of fashion and athleticism. His next major production, The Biggest Stan — co-produced with sports media icon Stephen A. Smith — is already generating significant anticipation for its bold storytelling and cultural impact.

Under Antoine’s leadership, Created Lanes continues to expand its footprint in television, film, and live entertainment — building partnerships that bridge creativity and commerce while defining the next era of entertainment.